SEO (Search Engine Optimisation), Increases Leads and Sales via Your Website
UP8 Create offers search engine optimisation for your business. We help your company website rank prominently in Google and other search engines, for search terms that are relevant to your customers and commercially valuable to your business.
“68% of online experiences begin with a search engine.” – BrightEdge
Choose Your SEO Package
Local SEO Service
5hrs Service Includes
- Technical SEO
- Onpage SEO
- Content Marketing
- Citation Management
- Authoritative Link Building
- Local SEO
- National SEO
- Infographic & Media Creation
- Global SEO
- PR
Silver SEO Service
10hrs Service Includes
- Technical SEO
- Onpage SEO
- Content Marketing
- Citation Management
- Authoritative Link Building
- Local SEO
- National SEO
- Infographic & Media Creation
- Global SEO
- PR
Gold SEO Service
21hrs Service Includes
- Technical SEO
- Onpage SEO
- Content Marketing
- Citation Management
- Authoritative Link Building
- Local SEO
- National SEO
- Infographic & Media Creation
- Global SEO
- PR
Platinum SEO Service
40hrs Service Includes
- Technical SEO
- Onpage SEO
- Content Marketing
- Citation Management
- Authoritative Link Building
- Local SEO
- National SEO
- Infographic & Media Creation
- Global SEO
- PR
UP8 | SEO Agency Strategy
Creative and Results Driven SEO
Choosing the right SEO agency will ensure that you have the right SEO strategy, to provide the best results. Your campaign with UP8 will include; technical SEO, onpage SEO/content marketing and link acquisition. The aim is to ultimately, increase conversions and revenue for your business, through organic search. This approach focuses on driving highly relevant traffic to your company website. As a result, the traffic that you receive, will be more likely to convert into sales or qualified leads.
How To Be Successful In SEO
To achieve success with your SEO campaign, there are 3 main areas that you must succeed in, to be able to achieve great results. At UP8 Create we call these 3 areas, the 3 pillars of SEO. Technical SEO, Onpage SEO and Link Building.
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How Does SEO Work?
Technical SEO is the process of making your website friendly for search engine crawlers; so that it can be easily crawled and indexed. Search engines like Google, Bing and others, need to crawl your website to be able to understand it. After crawling, your websiteâs pages should then be Indexed in search results for the respective search engine. It’s important to realise that when you search on Google for a particular topic or website, youâre not actually searching the internet. Instead, you are searching Googleâs Index of the internet. Similarly, this is the same process with Bing, Yahoo or any other search engine. The goal with technical SEO, is to ensure that search engines can easily crawl and index your websiteâs pages. This means that a search engine must be able to access, crawl, correctly interpret and index your websiteâs pages without any technical difficulties. Therefore, technical SEO focuses purely on the technical elements of your website and has nothing to do with content or backlinks. The aim with Technical SEO is to optimise the infrastructure of your website. Commissioning UP8, as your SEO Agency, will allow us to assess and fix where necessary, the following technical aspects within your website;
- Optimising URL Structures and Site Directories
- Canonical URLs
- Navigation, Breadcrumbs & Menus
- Pagination
- Specifying Preferred Domains
- SSL and HTTPS Secure Websites
- Checking Robots.txt files
- Checking XML Sitemap files
- Implementing Schema Structured Data Markup
- Optimising 404 Pages
- Website and Page Speed
- Accelerated Mobile Pages (AMP)
- Mobile Friendliness and Responsiveness
On-page SEO requires you to optimise your website pages so as to rank higher for particular search terms and topics. Ultimately, this helps you achieve more relevant traffic to your website via search engine users. The work involves you optimising your onpage content and HTML source code. Unlike off-page SEO, which involves building links and other external SEO tasks.
On page SEO includes:
- Creating topically Relevant Content
- Creating Content That Has Great Linkability
- Using Title Tags Correctly
- Properly Formatting URLs
- Include Relevant Image Alt Tags
Link building is the process of acquiring links from other websites. i.e another websiteâs content, will link back to your content on your website. Hence the term âbacklinksâ. Your backlink profile is probably one of the most important factors for successful SEO. In fact, this is the area that most SEO professionals will spend most of their time, during an SEO campaign.
Once the Technical SEO and Onpage SEO is done, itâs vital to acquire backlinks from other websites. This tells Google that your website is great because so many other âqualityâ websites are linking to it. Googleâs algorithms are very complex and they are always evolving. However, backlinks remain one of the most important factors for any SEO campaigns and it is a huge signal for search engines to determine the position of a webpage in a Search Engines Results Page (SERP).
Therefore, without a doubt, link building is one of the most important factors for SEO. While backlinks or link building remains vital to an SEO campaign, itâs equally important to recognise that not all links are equal. When building backlinks to your website, itâs important to remember the following:
- The trustworthiness and authority of the website linking to you.
- The topic and relevance of the website linking to you.
- The anchor text used for incoming links.
When you work with UP8 for your SEO campaign, User Experience (UX) and the User Interface (UI), also forms an integral part of the work that we carry out on your website. This is because UX/UI involves creating the best experience for your users. Ultimately, the better the experience and the easier it is to navigate your website, the higher your conversions will be and the more business you will acquire. This is why UX/UI is an important consideration for your SEO campaign. You can send plenty of qualified traffic to your website, with a great SEO campaign. However, if your potential customers arrive on your website and your website has not been optimised for great UX/UI, then the likelihood is, that they will leave before making a sale, or generating a lead for your business.
Here are some important consideration for UX and UI:
- Understand your users and their needs
- Ensure your website is easy to use and consistent
- Create a fast and responsive website
- Create a user friendly navigation and site structure
- Use visual graphics and icons to represent information and data
- Ensure that your website has easy to read typography
- Simplify forms and other interactive elements
- Continue to test and improve your site using informed data and analytics
A truly comprehensive SEO campaign, requires a lot of work, planning, executing and continuously re-assessing. Below are some more important areas, for successful SEO.Â
SEO audits are important steps to take at the beginning of your SEO campaign. You can request a free SEO review for your business from UP8 Create. To carry out a comprehensive SEO audit, itâs important to cover the following:
- Ensure that only 1 version of your url is being indexed by Google
- Carry out a full website crawl to check for broken links and resources, as well as HTTP status of external links
- Check that Google is correctly indexing your websiteâs pages, using Google Search Console.
- Check if your website is number 1 in search engines for your branded search term
- Do some basic onpage SEO checks, including title tags, meta data, content and social tags
- Check for duplicate content or low word count
- Check that your website and pages load quickly. Google page speed insights is a great tool for this.
- Check schema structured data markup is implemented correctly, using Googleâs structured data testing tool.
- Assess your current organic traffic and best performing pages, using Google Analytics. Check the rate at which your rankings are improving or getting worse and why.
- Analyze your backlink profile and assess the quality and authority, of your backlinks. Also, have the aim of finding and fixing, any lost or broken links.
- Find content gaps on your website and in the market, with a plan to target keyword terms and topics, that are commercially valuable to your business and useful for your customers.
- Fully audit your content and delete all unnecessary pages and improve existing pages
To properly assess SEO work, itâs vital to continuously track and assess the steps that are taken. This ensures that progress is being made and that you are maximising your efforts. Thatâs why our Agency, uses a variety of software tools to track the success of your SEO campaign. Furthermore, we also teach you the basics, so that you can make informed decisions about your SEO too.
This approach gives you access to research, analysis and insight. Which in turn, gives you the edge that you need, to stay ahead of your competitors. Here are some of the tools that our SEO Agency use, to track your progress:
Search Console
This is used to track data in Google SERP (Search Engine Results Page). Ultimately, this allows you to see how your website is doing in search results, before users come to your website
Google Analytics
Google analytics provides you with data, on how users interact with your website. i.e, once they have arrived onto your webpage. This includes data such as, user acquisition, user behaviour, audience demographics, conversions and it also, gives data in realtime.Â
Keyword/Rank Tracking
Keyword or rank tracking tools, such as RankWatch, SEranking and other tools, allow you to track your rank for particular keywords and search terms. This helps you keep a close eye on your position and competitors
Backlinks
Understanding both yours and your competitors backlink profile, is essential to a successful SEO campaign. Thatâs why, gathering backlink data is vital to formulate a backlink strategy. Tools like, Ahrefs, SEMrush, Majestic and others, are perfect tools for gathering insight into your own backlink profile, as well as your competitors.
Local SEO helps businesses promote their products and services to customers in their area. Search engines such as Google, rely on local geographical content, social profiles, citations and local backlinks, as signals of relevant content for users.
Here are some of the main considerations for your local SEO:
Google My Business (GMB)
Well optimised GMB pages are vital to local search success. You can create a GMB page for free.
Add Location PagesÂ
For local search, it helps greatly to list you NAP (Name, Address, Phone Number) details of every location you have on your website. This shows search engines that you are a real business, with local presence.
Citation Listings
Make sure that your NAP details are listed correctly on local and industry specific directory websites
Create Local Content
Ensure that you create local content for your website pages, this is the best way to produce content that meets local search intent.
If your intent is to promote your website and brand globally, then International SEO must form part of your campaign. Here are some areas that we will consider, when managing your international SEO:
- Choose your language and country targeting
- Understand your target audienceÂ
- Use localised language and carry out keyword research considering local terminology
- Identify and analyze your competitors in your target country
- Choose your prefered international site structure; either ccTLD (top level domains), sub directories or subdomains, allow you to structure your site for different languages and countries
- Use simple navigation, for users to navigate between their desired language or location
- Use html hreflang tags to signal to search engines the region or language of a particular page. This helps avoid duplicate content issues that can arise between similar content, aimed at different regions
- Use appropriate meta data to signal target country and language
- Where possible, use local IP addresses or hosting
