SEO (Search Engine Optimisation), Increases Leads and Sales via Your Website

SEO audits are important steps to take at the beginning of your SEO campaign. You can request a free SEO review for your business from UP8 Create. To carry out a comprehensive SEO audit, it’s important to cover the following:

1. Ensure that only 1 version of your url is being indexed by Google
2. Carry out a full website crawl to check for broken links and resources, as well as HTTP status of external links
3. Check that Google is correctly indexing your website’s pages, using Google Search Console.
4. Check if your website is number 1 in search engines for your branded search term
5. Do some basic onpage SEO checks, including title tags, meta data, content and social tags
6. Check for duplicate content or low word count
7. Check that your website and pages load quickly. Google page speed insights is a great tool for this.
8. Check schema structured data markup is implemented correctly, using Google’s structured data testing tool.
9. Assess your current organic traffic and best performing pages, using Google Analytics. Check the rate at which your rankings are improving or getting worse and why.
10. Analyze your backlink profile and assess the quality and authority, of your backlinks. Also, have the aim of finding and fixing, any lost or broken links.
11. Find content gaps on your website and in the market, with a plan to target keyword terms and topics, that are commercially valuable to your business and useful for your customers.
12. Fully audit your content and delete all unnecessary pages and improve existing pages

To properly assess SEO work, it’s vital to continuously track and assess the steps that are taken. This ensures that progress is being made and that you are maximising your efforts. That’s why our Agency, uses a variety of software tools to track the success of your SEO campaign. Furthermore, we also teach you the basics, so that you can make informed decisions about your SEO too.

This approach gives you access to research, analysis and insight. Which in turn, gives you the edge that you need, to stay ahead of your competitors. Here are some of the tools that our SEO Agency use, to track your progress:

• Search Console

  This is used to track data in Google SERP (Search Engine Results Page). Ultimately, this allows you to see how your website is doing in search results, before users come to your website

• Google Analytics

  Google analytics provides you with data, on how users interact with your website. i.e, once they have arrived onto your webpage. This includes data such as, user acquisition, user behaviour, audience demographics, conversions and it also, gives data in realtime. 

• Keyword/Rank Tracking

  Keyword or rank tracking tools, such as RankWatch, SEranking and  other tools, allow you to track your rank for particular keywords and search terms. This helps you keep a close eye on your position and competitors

• Backlinks

  Understanding both yours and your competitors backlink profile, is essential to a successful SEO campaign. That’s why, gathering backlink data is vital to formulate a backlink strategy. Tools like, Ahrefs, SEMrush, Majestic and others, are perfect tools for gathering insight into your own backlink profile, as well as your competitors.

Local SEO helps businesses promote their products and services to customers in their area. Search engines such as Google, rely on local geographical content, social profiles, citations and local backlinks, as signals of relevant content for users.

Here are some of the main considerations for your local SEO:

• Google My Business (GMB)

  Well optimised GMB pages are vital to local search success. You can create a GMB page for free.

• Add Location Pages 

  For local search, it helps greatly to list you NAP (Name, Address, Phone Number) details of every location you have on your website. This shows search engines that you are a real business, with local presence.

• Citation Listings

  Make sure that your NAP details are listed correctly on local and industry specific directory websites

• Create Local Content

  Ensure that you create local content for your website pages, this is the best way to produce content that meets local search intent.

If your intent is to promote your website and brand globally, then International SEO must form part of your campaign. Here are some areas that we will consider, when managing your international SEO:

• Choose your language and country targeting
• Understand your target audience 
• Use localised language and carry out keyword research considering local terminology
• Identify and analyze your competitors in your target country
• Choose your prefered international site structure; either ccTLD (top level domains), sub directories or subdomains, allow you to structure your site for different languages and countries
• Use simple navigation, for users to navigate between their desired language or location
• Use html hreflang tags to signal to search engines the region or language of a particular page. This helps avoid duplicate content issues that can arise between similar content, aimed at different regions
• Use appropriate meta data to signal target country and language
• Where possible, use local IP addresses or hosting